1. Getting Comfortable with ‘No’

    “Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around …Read More

  2. No Upgrades? No Problem!

    When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified y…Read More

  3. Training Tip: Focus on Role-Playing By Kristi McMillin

    Think back to the last time you shopped an apartment community. At the end of your tour, did the leasing agent try to close the sale or merely give you an application and let you walk out the door? I’m willing to bet it was the latter. There may be a few different factors that led to the lackluste…Read More

  4. Preparing for Leasing Appointments By Kristi McMillin

    After a leasing call has ended and an appointment is set, many leasing agents feel as though the work is done until the prospect shows up. However, it’s the research done in the time between the call and the appointment that makes the difference between a good agent and a great agent. During the p…Read More

  5. Apartment Leasing Tip Of The Day By Justin Coleman

    Completing a prospect guest card is a very important process and there are many essential pieces of information that should be obtained each and every time. Without a doubt, the most important information to gather is the prospect's name and phone number. Without these two items we have no clue ho…Read More

  6. 5 Tips For Converting Phone Calls to Walk-Ins.

    Prior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home.  So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins?   A decade ago, people drove past your…Read More

  7. Leasing Tips: Avoid The Price Question

    What is the first thing that your prospects ask on the phone when they call your property? Chances are it is “how much are your apartments?” I would venture to guess that over 80% of apartment inquiries start with that question. However, a majority of these same prospects have most likely search…Read More

  8. December Apartment Leasing Tips

    When leasing apartments it is important to give some thought into the buying behavior of our potential residents. In most cases, a decision to lease an apartment is not made entirely by the prospect who tours the apartment. When there are other occupants living in the unit, their feedback becomes es…Read More

  9. Apartment Leasing: The Right Way

    As a leasing specialist you are the first contact for nearly every prospect that walks through the leasing office doors. It is important to be on your game with every single prospect, because there's no second chance at making a first impression. With this in mind really concentrate and make a push …Read More