Posts Tagged ‘Leasing Agent’
CLASS Reports From the Frontlines. 2013 By-the-Bed Student Property Leasing Trends by Kristi McMillin
CLASS has spent the past month leasing a by-the-bed student property at Texas A&M University. In a saturated market it is extremely important to quickly identify emerging trends in order to capitalize on market share. By gauging these trends and tweaking our sales process, the property is almost ten percent ahead of last year’s pre-leasing…
Read MoreAPARTMENT LEASING TIPS AND STRATEGIES: DON’T STOP THE CRAIGSLIST ADS! BY KRISTI MCMILLIN
Working for an apartment leasing company requires constant market research. While I was browsing an industry website this morning I stumbled upon an article detailing how prospects shop around for new apartments. The article was great until I read the header titled “Get Off Craigslist.” My jaw dropped, but I kept reading. The…
Read MoreWhen It Comes To Tracking Apartment Marketing, Get The Specific Source! By Justin Coleman
Drive-by. Online. Property Website. If any of these three items above are currently listed as options for your traffic sources, guess what? You are not accurately tracking your traffic and could be throwing your marketing dollars out the window! I’d be willing to bet that all three of these are currently listed as…
Read MoreLeasing Tips: Avoid The Price Question
What is the first thing that your prospects ask on the phone when they call your property? Chances are it is “how much are your apartments?” I would venture to guess that over 80% of apartment inquiries start with that question. However, a majority of these same prospects have most likely searched for your property…
Read MoreDecember Apartment Leasing Tips
When leasing apartments it is important to give some thought into the buying behavior of our potential residents. In most cases, a decision to lease an apartment is not made entirely by the prospect who tours the apartment. When there are other occupants living in the unit, their feedback becomes essential. Even when the apartment…
Read MoreHiring Generation Y: IQ vs EQ
Generation Y can be smart and educated. Generation Y can also be emotional and flaky. As hundreds of thousands of Generation Y’ers graduate from college and move into the workforce it is important to identify the traits that can make or break a hire. So here is the big secret… when hiring a Generation Y graduate,…
Read MoreHandling a Challenging Assignment
Why does an apartment owner call CLASS? While there are many answers to this question, one common theme surrounds a majority of our assignments. They are difficult. If it was easy our company would not be in business. As many of you have noticed, the degree of difficulty of our assignments may vary. Sometimes we…
Read MoreBest of the Best
Here are a few Leasing Specialists who deserve some recognition for their EXCELLENT work this past week. Victoria Enchill. Victoria came into an urban community in Southern Chicago that was having a very hard time getting qualified traffic through the doors. Through her marketing efforts and continuous outreach, Victoria was able to drive more…
Read MoreThe perfect compliment to interim financing
Time and time again, CLASS has proven to be the perfect complement to interim financing on new acquisitions. A bridge loan may be the perfect lending vehicle to help secure underperforming or unstabilized assets, however it leaves the owner in a precarious situation during lease-up. Many of these properties are experiencing high delinquency rates and…
Read MoreIt’s time to increase your rents!
Why do people only ask about price when inquiring about an apartment? The most likely answer is that leasing consultants have conditioned them to do so. When someone is only giving out a price or special over the phone, we are telling our prospects that price is the most important factor in choosing an apartment. …
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