Apartment Leasing Follow-Up

This past weekend I was eating at a restaurant in a brand new part of Atlanta where there is currently new developments popping up what seems like every week.  The particular area I was at is something that can be found in all major cities, in which it is a development with retail shops/restaurants on the…

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Effective Follow-Up

It is often an ill-conceived misconception in the multifamily industry that follow-up is not an important aspect of making a sale.  Not only is not following-up with a prospect a potential missed opportunity of a sale, but it just flat out does not make any sense to not do!  A prospect that has visited your apartment and…

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Keeping A Positive Mental Attitude

So here we are almost to the mid-point of the week and sometimes it tends to be a little difficult to stay motivated to finish the week strong.  Therefore,  to get you through the mid-week lull, here are 10 tips, courtesy of Jim Baumgartner of Rentsoda.com, that are guaranteed to improve your mood and let you…

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First Impressions: Don’t Blow It!

It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed. With every new encounter, you are…

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The Model: More Than Just A Staged Apartment

A well-furnished apartment is an essential part of the marketing program for apartment communities and the great thing about an attractive model is that it expresses a lifestyle that cannot be verbalized. A model apartment could be the missing piece to any communities lease up puzzle, but there are some important details to remember when…

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Apartment Leasing With Pride

I was just recently in Dallas for a start-up at a property and spent the latter part of the afternoon shopping a couple of apartment communities.  For the sake of this blog and confidentiality, I will call the properties “property X” and “property Y.” Property X was a very luxurious property that had numerous amenities and…

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Apartment Leasing: The Right Way

As a leasing specialist you are the first contact for nearly every prospect that walks through the leasing office doors. It is important to be on your game with every single prospect, because there’s no second chance at making a first impression. With this in mind really concentrate and make a push to accomplish the…

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