Posts Tagged ‘Lease Up’
Craigslist Changes It’s Rules: by Justin Williams
Craigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the advertiser to adjust their methods, the overall effectiveness…
Read MorePreparing for Leasing Appointments By Kristi McMillin
After a leasing call has ended and an appointment is set, many leasing agents feel as though the work is done until the prospect shows up. However, it’s the research done in the time between the call and the appointment that makes the difference between a good agent and a great agent. During the phone…
Read MoreCustomer Service Trumps Amenities by Justin Coleman
With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult. For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off of their feet to secure leases.…
Read MoreApartment Leasing Tip: Effective Follow-Up By Justin Coleman
When it comes to leasing apartments, it is an understood fact that there are going to be circumstances that will keep your prospects from being able to lease the first time they come into your community. They may be the type of consumer that truly does their research before they make any financial decisions, they might…
Read MoreTHE WORK DOESN’T END AFTER A SUCCESSFUL IPO BY KRISTI MCMILLIN
Earlier this month, Twitter made it’s flawless debut on the NYSE. But with a successful IPO comes a new challenge. With almost a third of its users between the ages of 18-29, the social media site must now figure out a way to reach and engage a broader audience. However, the job doesn’t stop…
Read MoreApartment Leasing Tip Of The Day By Justin Coleman
Completing a prospect guest card is a very important process and there are many essential pieces of information that should be obtained each and every time. Without a doubt, the most important information to gather is the prospect’s name and phone number. Without these two items we have no clue how to address the prospect or where…
Read MoreClass A New Construction Case Study By Justin Coleman
RESULTS: JULY CLASS A NEW CONSTRUCTION PROPERTY OVERVIEW: The subject property was a 132 unit class A community that began pre-leasing in early March for move-ins beginning in May. The property was struggling to generate qualified traffic and was having problems overcoming the price objection with the traffic that was qualified. CLASS was…
Read MoreAn Apartment Shopping Experience by Kristi McMillin
The Secret to Leasing isn’t a Secret This past weekend I scoured the Atlanta area looking for an apartment for myself. After leasing to other people for a couple years I was looking forward to sitting back and having someone sell to me for once! However, what I experienced was extremely discouraging. Not one…
Read MoreWhen It Comes To Apartments And Millennials, Know These Key Points: By Justin Coleman
It’s no secret that the Millennial Generation is single handedly controlling the booming pace of the apartment market, as well as the wavering housing market. At more than 82 million strong, the Millennials are a unique generation in the way they live, work and spend their down time. Since this particular generation is a…
Read MoreTHINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY
CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing. We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…
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