1. Creating a Novel Incentive By Justin Coleman

    I recently had the opportunity to read Think Like a Freak by Steven D. Levitt and Stephen J. Dubner, which was a great read and I recommend it to anyone in any industry. At its core, the book is meant to teach you how to think about and approach problems with a different attitude and mindset. One pa…Read More

  2. Communication is Key

    Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it i…Read More

  3. Smoke Free Community: Good or Bad Idea?

    There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is yes…Read More

  4. Shop Your Comps! By Danny Soule

    A decade ago, a typical prospect started their apartment search a few weeks before their lease ended.  They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional ap…Read More

  5. Communication is Key By Kristi McMillin

    Before making the final decision on my current apartment I did what any normal renter would do—I took a look at ApartmentRatings.com. As someone in the Multifamily industry I know how reviews work. There will always be harsh, negative posts and unabashedly positive posts you’re almost convinced …Read More

  6. When The Power Goes Out! Leasing Tips….

    I was recently in Baltimore MD and had a few minutes to spare before flying home to Atlanta.  So I decided to swing in and shop a brand new class A property near the airport.  While the property was nothing short of impressive, here are a few tips for the leasing agent that showed me around. Stop …Read More

  7. Customer Service Trumps Amenities by Justin Coleman

    With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult.  For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off o…Read More

  8. THE WORK DOESN’T END AFTER A SUCCESSFUL IPO BY KRISTI MCMILLIN

      Earlier this month, Twitter made it’s flawless debut on the NYSE. But with a successful IPO comes a new challenge. With almost a third of its users between the ages of 18-29, the social media site must now figure out a way to reach and engage a broader audience. However, the job doesn’t s…Read More

  9. What You Can Learn From a Gum Commercial By Kristi McMillin

    Throughout the years, gum has been marketed and sold the same way. Ads about fresh breath and oral health have been ingrained in our brains. However, because of the redundancy and the economy, gum sales have dropped significantly. As the result of this Wrigley decided to take a risk and step away fr…Read More

  10. An Apartment Shopping Experience by Kristi McMillin

    The Secret to Leasing isn't a Secret                 This past weekend I scoured the Atlanta area looking for an apartment for myself. After leasing to other people for a couple years I was looking forward to sitting back and having someone sell to me for once! However, what I experie…Read More