Posts Tagged ‘Apartment Marketing’
Social Media Marketing
As 2011 is coming to an end, social media continues to make a significant impact in every business category. It is very difficult now to get on Facebook and not find at least one business with a page from just about every genre imaginable. Some venues of business are still searching for the exact identity…
Read MoreFacebook Page Tips
There are constantly many ideas and articles being tossed around in regards to designing the perfect Facebook Page for an apartment community and what exactly that entails, or if there really is such a thing. Facebook, being a social media website, or I should see “THE” social media website, is only beneficial if it is…
Read MoreApartment Leasing And Locators
If you are currently in an city where locators are predominantly used by prospects, then it is in your best interest to establish a strong relationship with as many locators as possible. Locators are looking to accomplish two things: they want to find the ideal apartment for these prospects based upon the prospect’s interests and price…
Read MoreTaking “Going Green” To The Next Level
Post Properties has taken the initiative to go a little more green at a local Atlanta property. Planning for the automotive selections of some present day users and potentially all automotive users of the near future, Post has installed electric vehicle charging stations at a community in Buckhead and has plans to expand it’s operative…
Read MoreLow Marketing Budget? Go The Guerrilla Route
Guerrilla Marketing is often times a loosely used phrase and by loosely used, I mean that many people use the phrase having no clue as to what exactly it means. Wikipedia defines Guerrilla Marketing as, “…an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla…
Read MoreLeasing To Senior Citizens
In the apartment industry each apartment community is typically designed with a certain clientele in mind. Based upon Fair Housing every leasing agent must lease to every qualified prospect, but there are certain properties that are solely eligible to very specific clientele: senior properties being a main one. Senior properties are eligible only to prospects…
Read MorePrice Objection
“In a recent Apartments.com national survey, 48.3% of residents said that their most important search criteria is the cost of rent. This does not mean it is their most important evaluation criteria or that apartment selection is price-driven. This is a common misunderstanding you can’t afford for anyone on your team to have. What is…
Read MoreTop 50 Branded Facebook Pages
Ignite Social Media shared a great list earlier this year of the top 50 branded Facebook pages as of March 28, 2011. This list is compiled based upon total number of fans, as well as the increase in fans on a monthly basis. It is pretty amazing to see that some of these pages added over one…
Read MoreWhat Apartment Renters Want
In the apartment industry it is every single person’s duty, from the apartment developers all the way down to the maintenance workers, to figure out what the renters want. Apartment living is overall a very transient lifestyle and very rarely will you meet someone that has lived in the same apartment for a large number…
Read More“Social Twist” To Apartment Marketing
With word of mouth always being a main source of traffic for apartment communities, as many venues as possible a community can utilize to spread the word of their community, the better. Word of mouth from physical person to person tends to take the backseat nowadays to the word of mouth via social media networking. Every…
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