Posts Tagged ‘Apartment Marketing’
Creating A More Creative Ad On Craigslist For Your Community
It is always beneficial to not only post on Craigslist all throughout the day to get a gauge for when prospects are searching for apartments, but it is also very advantageous to post numerous types of ads as well. In posting many different ad types, the leasing specialist posting is able to see which ads are drawing…
Read MoreUnique Way Of Engaging Your Online Traffic
With a majority of apartment communities claiming their number one traffic source from ILS’s and other property specific websites, it’s very beneficial for communities to do everything possible to capture the highest percentage of these viewers. Often times there is no real way for a property to know if someone is viewing their material online,…
Read MoreFacebook Smart Lists
So with all of the initial hoopla that came about when Google+ was created and how it was going to rival Facebook with the possibility of a potential social media takeover of Mark Zuckerberg’s giant, it appears that Google+ has finally at least stirred up the pot at Facebook to force some constructive moves to be made. With the announcement…
Read MoreFacebook and Twitter: By The Numbers
It is with no hesitation to say that Facebook is one of the most successful websites ever made and this is said without any form of specific profitability to base it upon since Facebook is still a private company. Just as Facebook has gained success from a user stand point, so to has Twitter, but…
Read MoreMarketing Trends For 2012
With the beginning of a new year yet again quickly upon us, it is time to start gearing towards the mindset of how 2012 will be different than 2011. How will the apartment industry be different? What marketing will come to fruition as the front-runner in success and what marketing will take to the back…
Read MoreQuick Facebook Page Tip
Now that you have created a Facebook page for your apartment community (do so now if you haven’t!), the easy part is now complete. The hard part begins now that you have to remain adamant in staying actively involved on the page, or else your Facebook page will become obsolete. A new twist that you can add to…
Read MoreSeparate Yourself From The Competition
It is very rare for a prospective resident to call only one apartment community, schedule an appointment, visit that property and move-in after the visit without shopping any other communities. We are a price conscientious society in that every person, regardless of the item looking to be purchased, is going to take the time to insure that they…
Read MoreIncreasing Craigslist Leads
During the marketing portion of our training, one of the most important topics that I thoroughly cover is the posting of Craigslist ads for apartments. Craigslist is an incredibly advantageous marketing tool, because not only is it effective, but most importantly, it is absolutely free! There are many more complicated layers to posting ads on…
Read MoreThe power of Social Proof
Social Proof is defined as a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. (Thanks Wikipedia) In other words, this…
Read More