Posts Tagged ‘Resident Referral’
Marketing in the Age of Nearly Perfect Information – By Justin Williams
As the age of technology and shared personal information advances, the apartment industry now finds itself faced with a new challenge. The use of consumer review webpages and social media for product research is becoming more prevalent than ever. According to Itimar Simonson & Emanuek Rosen in a recent “Units” article, “the new information…
Read MoreTHINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY
CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing. We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…
Read MoreNot seeing results from marketing? You may be doing it wrong. By Kristi McMillin
Marketing drives sales; it’s as simple as that. And as a company that specializes in apartment lease-ups, we know that when marketing is done consistently and correctly it will increase traffic and therefore increase leases. But that shouldn’t be news to you. What should be news to you is that you’re probably doing…
Read MoreDecember Apartment Leasing Tips
When leasing apartments it is important to give some thought into the buying behavior of our potential residents. In most cases, a decision to lease an apartment is not made entirely by the prospect who tours the apartment. When there are other occupants living in the unit, their feedback becomes essential. Even when the apartment…
Read MoreSpeed Roommating
If you are like me, when you first read the words paired together for the title of this blog, you probably did a double take as the word after “speed” was not “dating.” Also if you are just like me, the combination of these two words paired together made you click on, in this case,…
Read MoreLooking To Boost Leasing Numbers and Resident Retention?
It’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now. It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…
Read MoreRentMineOnline
When we are often times beginning leasing at a community and determining what marketing has been implemented to this point to know what direction we would like to go, we always make sure to touch on the topic of resident referral. Resident referral is a great place to start for any community looking to bolster…
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