Posts Tagged ‘Apartment Marketing’
Airbnb. Good for travelers, but bad for the market? By: Justin Coleman
Whether you are looking for a place to stay for an upcoming international vacation, or just looking to save a few bucks for a weekend getaway, Airbnb has quickly grown into a very viable option for would be travelers. Founded in 2008, San Francisco based Airbnb is a new player in the share economy allowing…
Read More5 Ways To Increase International Student Leases By Justin Coleman
When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly. The number of international students studying abroad in the States continues to climb each year with 764,321 in the 2011-2012 school year and skyrocketing to nearly…
Read MoreMaking the Most of Apartment Photos By Kristi McMillin
Of the two photos above, which one are you drawn to? As a prospect, which one would prompt you to pick up the phone or visit the leasing office? More than likely its photo #2 and it’s not a difficult choice to see why. The second photo is visually appealing to the eye and allows…
Read MoreCraigslist Changes It’s Rules: by Justin Williams
Craigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the advertiser to adjust their methods, the overall effectiveness…
Read MoreWhat You Can Learn From a Gum Commercial By Kristi McMillin
Throughout the years, gum has been marketed and sold the same way. Ads about fresh breath and oral health have been ingrained in our brains. However, because of the redundancy and the economy, gum sales have dropped significantly. As the result of this Wrigley decided to take a risk and step away from the redundant…
Read MoreResponding to a Negative Facebook Post
Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a negative comment on Facebook? The…
Read MoreClass A New Construction Case Study By Justin Coleman
RESULTS: JULY CLASS A NEW CONSTRUCTION PROPERTY OVERVIEW: The subject property was a 132 unit class A community that began pre-leasing in early March for move-ins beginning in May. The property was struggling to generate qualified traffic and was having problems overcoming the price objection with the traffic that was qualified. CLASS was…
Read MoreAn Apartment Shopping Experience by Kristi McMillin
The Secret to Leasing isn’t a Secret This past weekend I scoured the Atlanta area looking for an apartment for myself. After leasing to other people for a couple years I was looking forward to sitting back and having someone sell to me for once! However, what I experienced was extremely discouraging. Not one…
Read More3 Ways to Use Vine and Instagram at Your Property
As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool. With the recent launch of Twitter’s new Vine App and Instagram’s new video format,…
Read MoreWhen It Comes To Apartments And Millennials, Know These Key Points: By Justin Coleman
It’s no secret that the Millennial Generation is single handedly controlling the booming pace of the apartment market, as well as the wavering housing market. At more than 82 million strong, the Millennials are a unique generation in the way they live, work and spend their down time. Since this particular generation is a…
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