Posts Tagged ‘Apartment Marketing’
4 Ways To Utilize Snapchat At Your Apartment Community
When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones. Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter. In fact…
Read MoreExpert Tips on Photos in Listings
Did you get a chance to read our last blog yet? If you did then you already know how important it is to put professional photos into your listings. We also talked about a couple of things that you do to make your photos look better, like taking photos of the apartment while its empty…
Read MoreUtilizing SWOT Analysis
In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress with…
Read MoreSmoke Free Community: Good or Bad Idea?
There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is…
Read MoreNo Upgrades? No Problem!
When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified your competitor’s advantage so now you must find…
Read MoreWill There Be An Oversupply Of Product In Student Housing By: Justin Coleman
With the continual increase in product being brought online in Student Housing, the billion dollar question remains of, “Is there going to be an oversupply of product in the near future?” Depending upon who you ask you may receive very different viewpoints and outlooks, but ultimately with the industry hitting numbers in new supply…
Read MoreShop Your Comps! By Danny Soule
A decade ago, a typical prospect started their apartment search a few weeks before their lease ended. They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional apartment search tools at their disposal, resulting…
Read MoreWhy Your Residents Are Leaving | CLASS Leasing Services
With our years of unrivaled experience helping increase occupancy for our clients and their properties, CLASS has become a sought after resource and partner for apartment operators and those in need of leasing services. When you get great residents in your property, you want to keep them as long as possible! Unfortunately, resident turnover happens –…
Read MoreMarketing in the Age of Nearly Perfect Information – By Justin Williams
As the age of technology and shared personal information advances, the apartment industry now finds itself faced with a new challenge. The use of consumer review webpages and social media for product research is becoming more prevalent than ever. According to Itimar Simonson & Emanuek Rosen in a recent “Units” article, “the new information…
Read MoreThe Power of a Checklist By Kristi McMillin
As simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks get too complicated, rushed or are…
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