Posts by Danny Soule
Apartment Leasing And Locators
If you are currently in an city where locators are predominantly used by prospects, then it is in your best interest to establish a strong relationship with as many locators as possible. Locators are looking to accomplish two things: they want to find the ideal apartment for these prospects based upon the prospect’s interests and price…
Read MoreKeeping A Positive Mental Attitude
So here we are almost to the mid-point of the week and sometimes it tends to be a little difficult to stay motivated to finish the week strong. Therefore, to get you through the mid-week lull, here are 10 tips, courtesy of Jim Baumgartner of Rentsoda.com, that are guaranteed to improve your mood and let you…
Read MoreFacebook By The Numbers
I am absolutely fascinated by the continuing dominance that Facebook has managed to have since it’s birth in the social media world, which is why it never gets old for me seeing infographs of Facebook stats. With that being said another collage of Facebook statistics was put together by Ben Pharr of Mashable just today…
Read MoreTaking “Going Green” To The Next Level
Post Properties has taken the initiative to go a little more green at a local Atlanta property. Planning for the automotive selections of some present day users and potentially all automotive users of the near future, Post has installed electric vehicle charging stations at a community in Buckhead and has plans to expand it’s operative…
Read MoreLow Marketing Budget? Go The Guerrilla Route
Guerrilla Marketing is often times a loosely used phrase and by loosely used, I mean that many people use the phrase having no clue as to what exactly it means. Wikipedia defines Guerrilla Marketing as, “…an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla…
Read MoreFirst Impressions: Don’t Blow It!
It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed. With every new encounter, you are…
Read MoreThe Model: More Than Just A Staged Apartment
A well-furnished apartment is an essential part of the marketing program for apartment communities and the great thing about an attractive model is that it expresses a lifestyle that cannot be verbalized. A model apartment could be the missing piece to any communities lease up puzzle, but there are some important details to remember when…
Read More14 Steps Towards Zero Resident Turnover
This is a great article from Brent Williams at Multifamily Insiders that covers an ever present topic every apartment community must battle and that is how to avoid resident turnover. We work at many apartment communities that are pleased with the abundance of new incoming leases, but seem to only barely stay afloat in the positive each month…
Read MoreLeasing To Senior Citizens
In the apartment industry each apartment community is typically designed with a certain clientele in mind. Based upon Fair Housing every leasing agent must lease to every qualified prospect, but there are certain properties that are solely eligible to very specific clientele: senior properties being a main one. Senior properties are eligible only to prospects…
Read MorePrice Objection
“In a recent Apartments.com national survey, 48.3% of residents said that their most important search criteria is the cost of rent. This does not mean it is their most important evaluation criteria or that apartment selection is price-driven. This is a common misunderstanding you can’t afford for anyone on your team to have. What is…
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