1. How to Handle Unhappy Residents

    It can happen at a moment’s notice: Your leasing agent is sitting with a prospect, hopefully describing all the great benefits of living at your community, when an unhappy resident bursts into the leasing office to frantically express their distaste for some recent occurrence.  This is no time to…Read More

  2. Customer Service Trumps Amenities by Justin Coleman

    With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult.  For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off o…Read More

  3. Are you ready for the Facebook Graph Search? by James King

    "Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its ne…Read More

  4. December Apartment Leasing Tips

    When leasing apartments it is important to give some thought into the buying behavior of our potential residents. In most cases, a decision to lease an apartment is not made entirely by the prospect who tours the apartment. When there are other occupants living in the unit, their feedback becomes es…Read More

  5. “Social Twist” To Apartment Marketing

    With word of mouth always being a main source of traffic for apartment communities, as many venues as possible a community can utilize to spread the word of their community, the better.  Word of mouth from physical person to person tends to take the backseat nowadays to the word of mouth via socia…Read More