Posts Tagged ‘Resident Retention’
RESIDENT REVIEWS: WHO’S LOOKING AT THEM, ANYWAY? BY KRISTI MCMILLIN
I’m the type of person who does plenty of research before purchasing anything–even a pair of shoes. I want to know who else has bought them, if they’re comfortable, if they run large or small, if they’re good quality, etc. I don’t spend as much time on the website that describes the shoes. Why would…
Read MoreDon’t forget the parents!
With all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process. I’m talking about the parents. You know, the folks who are actually writing the rent check. While the property must first appeal to the student in order to have…
Read MoreLooking To Boost Leasing Numbers and Resident Retention?
It’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now. It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…
Read MoreResident Retention Strategies
A constant battle that property managers and on-site teams face at apartment communities is to keep the occupancy pendulum swinging in the positive direction each month. The goal is to always have more move-ins then move-outs via increased leasing coming in and reduced vacancies coming up at the end of the month. A leasing agent…
Read More15 Holiday Ideas For Apartment Communities
This is typically the time of the year that many apartment communities begin to count their losses and plan on having a “slow leasing” season. Less outreach marketing is usually executed, because it is viewed as being done for nothing and fewer resident events are planned to work towards resident referrals, since no one is…
Read More14 Steps Towards Zero Resident Turnover
This is a great article from Brent Williams at Multifamily Insiders that covers an ever present topic every apartment community must battle and that is how to avoid resident turnover. We work at many apartment communities that are pleased with the abundance of new incoming leases, but seem to only barely stay afloat in the positive each month…
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