The best of the best

For being such a small company, CLASS is an interesting dichotomy. While we may lease for many years and only meet a handful of fellow Leasing Specialists, the dynamics of our organization make us surprisingly reliant on the success of our fellow colleagues.   In other words, the level at which you perform at your job…

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The future of Multifamily

  Looking out the window of my flight into Atlanta the other day, I was struck by the massive amounts of unfinished subdivisions and what they can mean for the future of Multifamily.  In the Atlanta area alone, there are over 1,500 unfinished subdivisions representing tens of thousands of vacant lots.  With the basic infrastructure…

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It’s time to increase your rents!

Why do people only ask about price when inquiring about an apartment?  The most likely answer is that leasing consultants have conditioned them to do so.  When someone is only giving out a price or special over the phone, we are telling our prospects that price is the most important factor in choosing an apartment. …

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Apartment Lease-up Case Study

Property overview:  New construction class A property in an extremely saturated Jacksonville FL. market.  The property was located in a less then desirable location which led to under qualified traffic.  A majority of the prospects that toured were looking for a price point well below the asking rents for the community. For the past 90…

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Let’s get personal

We live in a world of mass marketing.  With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers.  But lost in the e-blasts and banner ads are the personal touches that truly build relationships.  And it is…

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Top 10 Highest and Lowest Net Operating Expenses Cities

By now, whether it be the developer looking to build a top end A property, or the lowly apartment prospect looking to lease a “low” rent studio apartment, everyone that is involved in multifamily can see the steady increase in the strength of the industry that hasn’t been seen comparatively in years. Renewal rates are increasing.  Concessions are…

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Looking To Boost Leasing Numbers and Resident Retention?

It’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now.  It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…

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Resident Retention Strategies

A constant battle that property managers and on-site teams face at apartment communities is to keep the occupancy pendulum swinging in the positive direction each month.  The goal is to always have more move-ins then move-outs via increased leasing coming in and reduced vacancies coming up at the end of the month.  A leasing agent…

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Apartment Bathroom Wish List

When it comes to showing an apartment and selling the features of each individual room, often times the bathroom does not receive the same amount of attention and specifics to detail as other parts of the apartment do.  After all an apartment bathroom is just an apartment bathroom, right?  How many people are basing their decision as to…

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