Posts Tagged ‘Marketing Tips’
How can your leasing team learn from JCPenney’s failure? By Kristi McMillin
In case you haven’t heard, JCPenney’s “fair and square” pricing strategy that rolled out in January has been a complete disaster. The plan was to rid all stores of coupons and sales by offering products at the lowest price without gimmicks and discounts. Yet the strategy backfired and within 4 months sales had dropped 20%.…
Read MoreRESIDENT REVIEWS: WHO’S LOOKING AT THEM, ANYWAY? BY KRISTI MCMILLIN
I’m the type of person who does plenty of research before purchasing anything–even a pair of shoes. I want to know who else has bought them, if they’re comfortable, if they run large or small, if they’re good quality, etc. I don’t spend as much time on the website that describes the shoes. Why would…
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