1. Are you ready for the Facebook Graph Search? by James King

    "Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its ne…Read More

  2. Disruptive Apartment Marketing: 3 Great Examples

    Traditional marketing is dead! Or so claims The Harvard Business Review. But is it really dead, or has it drastically changed along with the rest of the today’s communication landscape. With social media, hundreds of new channels have been opened resulting in a constant bombardment of product mess…Read More

  3. Marketing Trends of 2012 (Updated) by Justin Coleman

      I was looking through some previous blog posts and came across one from last year predicting the Marketing Trends of 2012.  Since it was made exactly a year ago I figured it would be neat to see which of these trends and projections have held up over the past 12 months.  Additionally, I have pr…Read More

  4. Handling a Challenging Assignment

    Why does an apartment owner call CLASS?  While there are many answers to this question, one common theme surrounds a majority of our assignments.  They are difficult.  If it was easy our company would not be in business. As many of you have noticed, the degree of difficulty of our assignments may…Read More

  5. C’mon Man!

    With the NFL Season now upon us, I give you my version of the favorite pregame segment, C’mon Man! Here are 3 things that properties do that make me want to scream, C’mon Man! Market Rent vs Specials: Have you ever shopped a property and asked about the rents for an apartment only to hear “our…Read More

  6. The best of the best

    For being such a small company, CLASS is an interesting dichotomy. While we may lease for many years and only meet a handful of fellow Leasing Specialists, the dynamics of our organization make us surprisingly reliant on the success of our fellow colleagues.   In other words, the level at which yo…Read More

  7. The New Google+ Local: Your Property’s New First Impression

    By Guest blogger and Leasing Specialist James King  @Facebook.com/king0120 Recently, Google decided to ditch its Google Places site in favor of a brand new application.  The new, revamped Google+ Local integrates the best of both the Places site and the social network Google+.  Much like its prev…Read More

  8. Let’s get personal

    We live in a world of mass marketing.  With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers.  But lost in the e-blasts and banner ads are the personal touches that trul…Read More

  9. ShowMyProperty.tv

      For any apartment community out there, having a video made to show the features and benefits of the property is a must have in the marketing repertoire.  A high quality video can definitely be the difference between a potential prospect coming to tour your community and leasing, or just conti…Read More

  10. Looking To Boost Leasing Numbers and Resident Retention?

    It's often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now.  It is almost guaranteed to happen where a new prospect will move in who re…Read More