3 Ways to Use Vine and Instagram at Your Property

As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool.  With the recent launch of Twitter’s new Vine App and Instagram’s new video format,…

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THINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY

CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing.  We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…

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Can Cause Marketing Work In Multifamily?

For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative.  Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing.  Coke also just released a very cool video campaign based on cause…

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Apartment Application Of The Week by Justin Coleman

  This is a great app for your smart phone that can really be of assistance for not only leasing agents, but also for prospects. The app is called RoomScan and was created by Locometric.  RoomScan allows you to measure the dimensions of a room by simply holding your phone up to each of the walls in the…

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5 Tips For Converting Phone Calls to Walk-Ins.

Prior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home.  So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins?   A decade ago, people drove past your property and called…

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Leasing Tips: Avoid The Price Question

What is the first thing that your prospects ask on the phone when they call your property? Chances are it is “how much are your apartments?” I would venture to guess that over 80% of apartment inquiries start with that question. However, a majority of these same prospects have most likely searched for your property…

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