1. Making the Most of Apartment Photos By Kristi McMillin

    Of the two photos above, which one are you drawn to? As a prospect, which one would prompt you to pick up the phone or visit the leasing office? More than likely its photo #2 and it’s not a difficult choice to see why.  The second photo is visually appealing to the eye and allows the prospect to …Read More

  2. Responding to a Negative Facebook Post

    Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a n…Read More

  3. Are you ready for the Facebook Graph Search? by James King

    "Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its ne…Read More

  4. 5 Unique Way to Follow Up With Your Prospects

    5 Unique ways to follow up on a prospect There is no doubt that internet has drastically altered the buying patterns of today’s renter.   One such change is an extension of the “search time” or the period of time from when a prospect starts looking for an apartment to the time that they actu…Read More

  5. How Should A Facebook Page Be Used For An Apartment Community?

    I have written a few blogs about general ideas on how to use a Facebook Page for an apartment community.  First off let me start by saying that I cannot harp on the fact enough that a Faceboook Page is only as useful as you make it.  If a property page is created and you think that it going to l…Read More

  6. Apartments.com

    Many companies and organizations are making an effort to raise money for charitable causes this holiday season.  We highlighted a few last week and I wanted to share an additional company that orchestrated their efforts via Facebook. Apartments.com set a goal of raising $25,000 to help end homel…Read More

  7. Social Media Marketing

    As 2011 is coming to an end, social media continues to make a significant impact in every business category.  It is very difficult now to get on Facebook and not find at least one business with a page from just about every genre imaginable.  Some venues of business are still searching for the exac…Read More

  8. Facebook Page Tips

    There are constantly many ideas and articles being tossed around in regards to designing the perfect Facebook Page for an apartment community and what exactly that entails, or if there really is such a thing.  Facebook, being a social media website, or I should see "THE" social media website, is on…Read More

  9. Facebook By The Numbers

    I am absolutely fascinated by the continuing dominance that Facebook has managed to have since it's birth in the social media world, which is why it never gets old for me seeing infographs of Facebook stats. With that being said another collage of Facebook statistics was put together by Ben Pharr of…Read More

  10. Top 50 Branded Facebook Pages

    Ignite Social Media shared a great list earlier this year of the top 50 branded Facebook pages as of March 28, 2011. This list is compiled based upon total number of fans, as well as the increase in fans on a monthly basis. It is pretty amazing to see that some of these pages added over one millio…Read More