1. Responding to a Negative Facebook Post

    Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a n…Read More

  2. Are you ready for the Facebook Graph Search? by James King

    "Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its ne…Read More

  3. Marketing Trends of 2012 (Updated) by Justin Coleman

      I was looking through some previous blog posts and came across one from last year predicting the Marketing Trends of 2012.  Since it was made exactly a year ago I figured it would be neat to see which of these trends and projections have held up over the past 12 months.  Additionally, I hav…Read More

  4. Looking To Boost Leasing Numbers and Resident Retention?

    It's often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now.  It is almost guaranteed to happen where a new prospect will move in who re…Read More

  5. How Should A Facebook Page Be Used For An Apartment Community?

    I have written a few blogs about general ideas on how to use a Facebook Page for an apartment community.  First off let me start by saying that I cannot harp on the fact enough that a Faceboook Page is only as useful as you make it.  If a property page is created and you think that it going to l…Read More

  6. Apartments.com

    Many companies and organizations are making an effort to raise money for charitable causes this holiday season.  We highlighted a few last week and I wanted to share an additional company that orchestrated their efforts via Facebook. Apartments.com set a goal of raising $25,000 to help end homel…Read More

  7. Social Media Marketing

    As 2011 is coming to an end, social media continues to make a significant impact in every business category.  It is very difficult now to get on Facebook and not find at least one business with a page from just about every genre imaginable.  Some venues of business are still searching for the exac…Read More

  8. Facebook Page Tips

    There are constantly many ideas and articles being tossed around in regards to designing the perfect Facebook Page for an apartment community and what exactly that entails, or if there really is such a thing.  Facebook, being a social media website, or I should see "THE" social media website, is on…Read More

  9. Top 50 Branded Facebook Pages

    Ignite Social Media shared a great list earlier this year of the top 50 branded Facebook pages as of March 28, 2011. This list is compiled based upon total number of fans, as well as the increase in fans on a monthly basis. It is pretty amazing to see that some of these pages added over one millio…Read More

  10. Quick Facebook Page Tip

    Now that you have created a Facebook page for your apartment community (do so now if you haven't!), the easy part is now complete.  The hard part begins now that you have to remain adamant in staying actively involved on the page, or else your Facebook page will become obsolete. A new twist that…Read More