Speed Roommating

  If you are like me, when you first read the words paired together for the title of this blog, you probably did a double take as the word after “speed” was not “dating.”  Also if you are just like me, the combination of these two words paired together made you click on, in this case,…

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ShowMyProperty.tv

  For any apartment community out there, having a video made to show the features and benefits of the property is a must have in the marketing repertoire.  A high quality video can definitely be the difference between a potential prospect coming to tour your community and leasing, or just continuing to scroll their mouse right on to…

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Looking To Boost Leasing Numbers and Resident Retention?

It’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now.  It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…

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Resident Retention Strategies

A constant battle that property managers and on-site teams face at apartment communities is to keep the occupancy pendulum swinging in the positive direction each month.  The goal is to always have more move-ins then move-outs via increased leasing coming in and reduced vacancies coming up at the end of the month.  A leasing agent…

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Apartment Bathroom Wish List

When it comes to showing an apartment and selling the features of each individual room, often times the bathroom does not receive the same amount of attention and specifics to detail as other parts of the apartment do.  After all an apartment bathroom is just an apartment bathroom, right?  How many people are basing their decision as to…

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Generation Y and Apartment Leasing

Generation Y currently accounts for about one fourth of the nations population and this generation consists of those individuals, including myself, that are between the ages of 16 to 33.  In addition to making up a large portion of the nations population, Generation Y is also the fastest growing demographic in the work force.  Therefore, Generation…

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Apartment Leasing Follow-Up

This past weekend I was eating at a restaurant in a brand new part of Atlanta where there is currently new developments popping up what seems like every week.  The particular area I was at is something that can be found in all major cities, in which it is a development with retail shops/restaurants on the…

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RentMineOnline

When we are often times beginning leasing at a community and determining what marketing has been implemented to this point to know what direction we would like to go, we always make sure to touch on the topic of resident referral.  Resident referral is a great place to start for any community looking to bolster…

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What Apartment Renters Want…

In the apartment industry it is every single person’s duty, from the apartment developers all the way to the maintenance workers, to figure out what the renters want.  In addition once these needs are identified, it is equally as important, if not more important to be able to supply renters with as many of these wishes…

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