Posts Tagged ‘Apartment Marketing’
The New Google+ Local: Your Property’s New First Impression
By Guest blogger and Leasing Specialist James King @Facebook.com/king0120 Recently, Google decided to ditch its Google Places site in favor of a brand new application. The new, revamped Google+ Local integrates the best of both the Places site and the social network Google+. Much like its previous iteration, Google+ Local is the first thing customers…
Read More5 Unique Way to Follow Up With Your Prospects
5 Unique ways to follow up on a prospect There is no doubt that internet has drastically altered the buying patterns of today’s renter. One such change is an extension of the “search time” or the period of time from when a prospect starts looking for an apartment to the time that they actually put…
Read MoreThe future of Multifamily
Looking out the window of my flight into Atlanta the other day, I was struck by the massive amounts of unfinished subdivisions and what they can mean for the future of Multifamily. In the Atlanta area alone, there are over 1,500 unfinished subdivisions representing tens of thousands of vacant lots. With the basic infrastructure…
Read MoreIt’s time to increase your rents!
Why do people only ask about price when inquiring about an apartment? The most likely answer is that leasing consultants have conditioned them to do so. When someone is only giving out a price or special over the phone, we are telling our prospects that price is the most important factor in choosing an apartment. …
Read MoreStudent Housing: What Do Students and Parents Want?
At the NAA Student Housing Conference and Expo this year, a game of Family Feud was put together pitting five University of Las Vegas students versus five parents from that school in the ultimate showdown of student housing. The responses to the game were based upon “11,195 college students and 3,605 parents from 159…
Read MoreApartment Lease-up Case Study
Property overview: New construction class A property in an extremely saturated Jacksonville FL. market. The property was located in a less then desirable location which led to under qualified traffic. A majority of the prospects that toured were looking for a price point well below the asking rents for the community. For the past 90…
Read MoreSpeed Roommating
If you are like me, when you first read the words paired together for the title of this blog, you probably did a double take as the word after “speed” was not “dating.” Also if you are just like me, the combination of these two words paired together made you click on, in this case,…
Read MoreLet’s get personal
We live in a world of mass marketing. With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers. But lost in the e-blasts and banner ads are the personal touches that truly build relationships. And it is…
Read MoreShowMyProperty.tv
For any apartment community out there, having a video made to show the features and benefits of the property is a must have in the marketing repertoire. A high quality video can definitely be the difference between a potential prospect coming to tour your community and leasing, or just continuing to scroll their mouse right on to…
Read MoreLooking To Boost Leasing Numbers and Resident Retention?
It’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now. It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…
Read More