Posts Tagged ‘Apartment Leasing’
Multifamily Leasing Case Study: Rehab Property
PROPERTY OVERVIEW: The subject was a distressed property located outside of Cincinnati, Ohio. The property had a terrible reputation for crime and gang activity and was poorly managed. The asset was acquired by a local company that invested a significant amount of capital for both an interior and exterior renovation. The property underwent a name…
Read MoreAPARTMENT LEASING TIPS AND STRATEGIES: DON’T STOP THE CRAIGSLIST ADS! BY KRISTI MCMILLIN
Working for an apartment leasing company requires constant market research. While I was browsing an industry website this morning I stumbled upon an article detailing how prospects shop around for new apartments. The article was great until I read the header titled “Get Off Craigslist.” My jaw dropped, but I kept reading. The…
Read MoreWhen It Comes To Tracking Apartment Marketing, Get The Specific Source! By Justin Coleman
Drive-by. Online. Property Website. If any of these three items above are currently listed as options for your traffic sources, guess what? You are not accurately tracking your traffic and could be throwing your marketing dollars out the window! I’d be willing to bet that all three of these are currently listed as…
Read MoreDon’t forget the parents!
With all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process. I’m talking about the parents. You know, the folks who are actually writing the rent check. While the property must first appeal to the student in order to have…
Read MoreAre you ready for the Facebook Graph Search? by James King
“Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its new social search engine, called…
Read MoreLeasing Tips: Avoid The Price Question
What is the first thing that your prospects ask on the phone when they call your property? Chances are it is “how much are your apartments?” I would venture to guess that over 80% of apartment inquiries start with that question. However, a majority of these same prospects have most likely searched for your property…
Read MoreDecember Apartment Leasing Tips
When leasing apartments it is important to give some thought into the buying behavior of our potential residents. In most cases, a decision to lease an apartment is not made entirely by the prospect who tours the apartment. When there are other occupants living in the unit, their feedback becomes essential. Even when the apartment…
Read MoreDisruptive Apartment Marketing: 3 Great Examples
Traditional marketing is dead! Or so claims The Harvard Business Review. But is it really dead, or has it drastically changed along with the rest of the today’s communication landscape. With social media, hundreds of new channels have been opened resulting in a constant bombardment of product messaging. So how does your message stand out…
Read More5 Pros To Using Revenue Management Software In Multifamily By Justin Coleman
With occupancy on the rise throughout the nation, apartment rental rates are approaching record highs. In order to maximize the monthly NOI in these positive market conditions, more and more owners and management companies have started using revenue management software, such as Rainmaker and Yieldstar. Revenue management takes into account availability, recent lease prices and market conditions to…
Read More10 Tips For Posting Apartment Craigslist Ads By Justin Coleman
Craigslist is the most consistently effective marketing piece at CLASS. It is a free marketing tool and contains controlled content, which enables the poster to determine which specifics are highlighted about the community. With a goal of obtaining inquiries from your post, you must first find a way to stand out amongst the sea of…
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