Posts by Danny Soule
Resident Retention Strategies
A constant battle that property managers and on-site teams face at apartment communities is to keep the occupancy pendulum swinging in the positive direction each month. The goal is to always have more move-ins then move-outs via increased leasing coming in and reduced vacancies coming up at the end of the month. A leasing agent…
Read MoreApartment Bathroom Wish List
When it comes to showing an apartment and selling the features of each individual room, often times the bathroom does not receive the same amount of attention and specifics to detail as other parts of the apartment do. After all an apartment bathroom is just an apartment bathroom, right? How many people are basing their decision as to…
Read MoreHow Should A Facebook Page Be Used For An Apartment Community?
I have written a few blogs about general ideas on how to use a Facebook Page for an apartment community. First off let me start by saying that I cannot harp on the fact enough that a Faceboook Page is only as useful as you make it. If a property page is created and you think that…
Read MoreGeneration Y and Apartment Leasing
Generation Y currently accounts for about one fourth of the nations population and this generation consists of those individuals, including myself, that are between the ages of 16 to 33. In addition to making up a large portion of the nations population, Generation Y is also the fastest growing demographic in the work force. Therefore, Generation…
Read MoreApartment Leasing Follow-Up
This past weekend I was eating at a restaurant in a brand new part of Atlanta where there is currently new developments popping up what seems like every week. The particular area I was at is something that can be found in all major cities, in which it is a development with retail shops/restaurants on the…
Read MoreThe Excitement of the First Day of Leasing
Do you remember the first person you ever leased to? Do you remember the first day in a leasing office? Most of us in this industry started out as a leasing professional and whether we were trained or not, have to remember the first day of leasing. Don’t you remember learning (or figuring out) where…
Read MoreRentMineOnline
When we are often times beginning leasing at a community and determining what marketing has been implemented to this point to know what direction we would like to go, we always make sure to touch on the topic of resident referral. Resident referral is a great place to start for any community looking to bolster…
Read MoreWhat Apartment Renters Want…
In the apartment industry it is every single person’s duty, from the apartment developers all the way to the maintenance workers, to figure out what the renters want. In addition once these needs are identified, it is equally as important, if not more important to be able to supply renters with as many of these wishes…
Read MoreEffective Follow-Up
It is often an ill-conceived misconception in the multifamily industry that follow-up is not an important aspect of making a sale. Not only is not following-up with a prospect a potential missed opportunity of a sale, but it just flat out does not make any sense to not do! A prospect that has visited your apartment and…
Read MoreApartments.com
Many companies and organizations are making an effort to raise money for charitable causes this holiday season. We highlighted a few last week and I wanted to share an additional company that orchestrated their efforts via Facebook. Apartments.com set a goal of raising $25,000 to help end homelessness in Chicago by donating $1 to the Chicago Coalition for the Homeless for…
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