Posts by Danny Soule
Want to effectively reach out to prospects and residents? Text them.
A few weeks ago as the end of April was approaching, I had a dentists appointment coming up in a few days and I also had rent due at my apartment community here in Atlanta. Roughly 3-5 days before both of these events, I received a text message from two numbers that I did…
Read MoreIt’s time to increase your rents!
Why do people only ask about price when inquiring about an apartment? The most likely answer is that leasing consultants have conditioned them to do so. When someone is only giving out a price or special over the phone, we are telling our prospects that price is the most important factor in choosing an apartment. …
Read MoreStudent Housing: What Do Students and Parents Want?
At the NAA Student Housing Conference and Expo this year, a game of Family Feud was put together pitting five University of Las Vegas students versus five parents from that school in the ultimate showdown of student housing. The responses to the game were based upon “11,195 college students and 3,605 parents from 159…
Read MoreApartment Lease-up Case Study
Property overview: New construction class A property in an extremely saturated Jacksonville FL. market. The property was located in a less then desirable location which led to under qualified traffic. A majority of the prospects that toured were looking for a price point well below the asking rents for the community. For the past 90…
Read MoreSpeed Roommating
If you are like me, when you first read the words paired together for the title of this blog, you probably did a double take as the word after “speed” was not “dating.” Also if you are just like me, the combination of these two words paired together made you click on, in this case,…
Read MoreLet’s get personal
We live in a world of mass marketing. With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers. But lost in the e-blasts and banner ads are the personal touches that truly build relationships. And it is…
Read MoreShowMyProperty.tv
For any apartment community out there, having a video made to show the features and benefits of the property is a must have in the marketing repertoire. A high quality video can definitely be the difference between a potential prospect coming to tour your community and leasing, or just continuing to scroll their mouse right on to…
Read MoreLease-up in 60 days: 5 Easy Steps to Quickly Increase Your Occupancy.
I recently shopped a class B property in Atlanta that was attempting to increase occupancy prior to disposition. I had spoken to the owner and I knew that they wanted to hit 93% by the end of April, but their operational budget was tight. So I poked my head in the leasing office to inquire…
Read MoreTop 10 Highest and Lowest Net Operating Expenses Cities
By now, whether it be the developer looking to build a top end A property, or the lowly apartment prospect looking to lease a “low” rent studio apartment, everyone that is involved in multifamily can see the steady increase in the strength of the industry that hasn’t been seen comparatively in years. Renewal rates are increasing. Concessions are…
Read MoreLooking To Boost Leasing Numbers and Resident Retention?
It’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now. It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…
Read More