Communication is Key

Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it is very easy to have a fracture in the…

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Apartment Lease-up Case Study

Property overview:  New construction class A property in an extremely saturated Jacksonville FL. market.  The property was located in a less then desirable location which led to under qualified traffic.  A majority of the prospects that toured were looking for a price point well below the asking rents for the community. For the past 90…

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