Marketing in the Age of Nearly Perfect Information – By Justin Williams

  As the age of technology and shared personal information advances, the apartment industry now finds itself faced with a new challenge. The use of consumer review webpages and social media for product research is becoming more prevalent than ever.  According to Itimar Simonson & Emanuek Rosen in a recent “Units” article, “the new information…

Read More

C’mon Man!

With the NFL Season now upon us, I give you my version of the favorite pregame segment, C’mon Man! Here are 3 things that properties do that make me want to scream, C’mon Man! Market Rent vs Specials: Have you ever shopped a property and asked about the rents for an apartment only to hear…

Read More

The best of the best

For being such a small company, CLASS is an interesting dichotomy. While we may lease for many years and only meet a handful of fellow Leasing Specialists, the dynamics of our organization make us surprisingly reliant on the success of our fellow colleagues.   In other words, the level at which you perform at your job…

Read More