Posts Tagged ‘Follow-Up’
December Apartment Leasing Tips
When leasing apartments it is important to give some thought into the buying behavior of our potential residents. In most cases, a decision to lease an apartment is not made entirely by the prospect who tours the apartment. When there are other occupants living in the unit, their feedback becomes essential. Even when the apartment…
Read More5 Pros To Using Revenue Management Software In Multifamily By Justin Coleman
With occupancy on the rise throughout the nation, apartment rental rates are approaching record highs. In order to maximize the monthly NOI in these positive market conditions, more and more owners and management companies have started using revenue management software, such as Rainmaker and Yieldstar. Revenue management takes into account availability, recent lease prices and market conditions to…
Read MoreMarketing Trends of 2012 (Updated) by Justin Coleman
I was looking through some previous blog posts and came across one from last year predicting the Marketing Trends of 2012. Since it was made exactly a year ago I figured it would be neat to see which of these trends and projections have held up over the past 12 months. Additionally, I have…
Read More5 Unique Way to Follow Up With Your Prospects
5 Unique ways to follow up on a prospect There is no doubt that internet has drastically altered the buying patterns of today’s renter. One such change is an extension of the “search time” or the period of time from when a prospect starts looking for an apartment to the time that they actually put…
Read MoreWant to effectively reach out to prospects and residents? Text them.
A few weeks ago as the end of April was approaching, I had a dentists appointment coming up in a few days and I also had rent due at my apartment community here in Atlanta. Roughly 3-5 days before both of these events, I received a text message from two numbers that I did…
Read MoreIt’s time to increase your rents!
Why do people only ask about price when inquiring about an apartment? The most likely answer is that leasing consultants have conditioned them to do so. When someone is only giving out a price or special over the phone, we are telling our prospects that price is the most important factor in choosing an apartment. …
Read MoreLet’s get personal
We live in a world of mass marketing. With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers. But lost in the e-blasts and banner ads are the personal touches that truly build relationships. And it is…
Read MoreApartment Leasing Follow-Up
This past weekend I was eating at a restaurant in a brand new part of Atlanta where there is currently new developments popping up what seems like every week. The particular area I was at is something that can be found in all major cities, in which it is a development with retail shops/restaurants on the…
Read MoreEffective Follow-Up
It is often an ill-conceived misconception in the multifamily industry that follow-up is not an important aspect of making a sale. Not only is not following-up with a prospect a potential missed opportunity of a sale, but it just flat out does not make any sense to not do! A prospect that has visited your apartment and…
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