Posts Tagged ‘Apartment Marketing’
Are you ready for the Facebook Graph Search? by James King
“Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its new social search engine, called…
Read MoreLeasing Tips: Avoid The Price Question
What is the first thing that your prospects ask on the phone when they call your property? Chances are it is “how much are your apartments?” I would venture to guess that over 80% of apartment inquiries start with that question. However, a majority of these same prospects have most likely searched for your property…
Read MoreDisruptive Apartment Marketing: 3 Great Examples
Traditional marketing is dead! Or so claims The Harvard Business Review. But is it really dead, or has it drastically changed along with the rest of the today’s communication landscape. With social media, hundreds of new channels have been opened resulting in a constant bombardment of product messaging. So how does your message stand out…
Read More5 Pros To Using Revenue Management Software In Multifamily By Justin Coleman
With occupancy on the rise throughout the nation, apartment rental rates are approaching record highs. In order to maximize the monthly NOI in these positive market conditions, more and more owners and management companies have started using revenue management software, such as Rainmaker and Yieldstar. Revenue management takes into account availability, recent lease prices and market conditions to…
Read More10 Tips For Posting Apartment Craigslist Ads By Justin Coleman
Craigslist is the most consistently effective marketing piece at CLASS. It is a free marketing tool and contains controlled content, which enables the poster to determine which specifics are highlighted about the community. With a goal of obtaining inquiries from your post, you must first find a way to stand out amongst the sea of…
Read MoreWhat Do Generation Y Renters Want? I’ll Tell You… By Justin Coleman
First off, on behalf of myself and the other 100 million or so individuals in this country that fall into the category “Millennials,” I’d like to say you are welcome to every individual that is involved in the multifamily industry. It is in large part thanks to us “Echo Boomers,” “Generation Next” members,…
Read MoreMarketing Trends of 2012 (Updated) by Justin Coleman
I was looking through some previous blog posts and came across one from last year predicting the Marketing Trends of 2012. Since it was made exactly a year ago I figured it would be neat to see which of these trends and projections have held up over the past 12 months. Additionally, I have…
Read MoreHandling a Challenging Assignment
Why does an apartment owner call CLASS? While there are many answers to this question, one common theme surrounds a majority of our assignments. They are difficult. If it was easy our company would not be in business. As many of you have noticed, the degree of difficulty of our assignments may vary. Sometimes we…
Read MoreC’mon Man!
With the NFL Season now upon us, I give you my version of the favorite pregame segment, C’mon Man! Here are 3 things that properties do that make me want to scream, C’mon Man! Market Rent vs Specials: Have you ever shopped a property and asked about the rents for an apartment only to hear…
Read MoreThe best of the best
For being such a small company, CLASS is an interesting dichotomy. While we may lease for many years and only meet a handful of fellow Leasing Specialists, the dynamics of our organization make us surprisingly reliant on the success of our fellow colleagues. In other words, the level at which you perform at your job…
Read More