Posts Tagged ‘Apartment Leasing’
Apartment Leasing With Pride
I was just recently in Dallas for a start-up at a property and spent the latter part of the afternoon shopping a couple of apartment communities. For the sake of this blog and confidentiality, I will call the properties “property X” and “property Y.” Property X was a very luxurious property that had numerous amenities and…
Read MoreCreating A More Creative Ad On Craigslist For Your Community
It is always beneficial to not only post on Craigslist all throughout the day to get a gauge for when prospects are searching for apartments, but it is also very advantageous to post numerous types of ads as well. In posting many different ad types, the leasing specialist posting is able to see which ads are drawing…
Read MoreApartment Leasing: The Right Way
As a leasing specialist you are the first contact for nearly every prospect that walks through the leasing office doors. It is important to be on your game with every single prospect, because there’s no second chance at making a first impression. With this in mind really concentrate and make a push to accomplish the…
Read MoreUnique Way Of Engaging Your Online Traffic
With a majority of apartment communities claiming their number one traffic source from ILS’s and other property specific websites, it’s very beneficial for communities to do everything possible to capture the highest percentage of these viewers. Often times there is no real way for a property to know if someone is viewing their material online,…
Read MoreFacebook Smart Lists
So with all of the initial hoopla that came about when Google+ was created and how it was going to rival Facebook with the possibility of a potential social media takeover of Mark Zuckerberg’s giant, it appears that Google+ has finally at least stirred up the pot at Facebook to force some constructive moves to be made. With the announcement…
Read MoreMarketing Trends For 2012
With the beginning of a new year yet again quickly upon us, it is time to start gearing towards the mindset of how 2012 will be different than 2011. How will the apartment industry be different? What marketing will come to fruition as the front-runner in success and what marketing will take to the back…
Read MoreQuick Facebook Page Tip
Now that you have created a Facebook page for your apartment community (do so now if you haven’t!), the easy part is now complete. The hard part begins now that you have to remain adamant in staying actively involved on the page, or else your Facebook page will become obsolete. A new twist that you can add to…
Read MoreSeparate Yourself From The Competition
It is very rare for a prospective resident to call only one apartment community, schedule an appointment, visit that property and move-in after the visit without shopping any other communities. We are a price conscientious society in that every person, regardless of the item looking to be purchased, is going to take the time to insure that they…
Read MoreThe power of Social Proof
Social Proof is defined as a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. (Thanks Wikipedia) In other words, this…
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