Posts by Danny Soule
Case Study: class A, new construction lease-up
PROPERTY OVERVIEW: The subject property was a luxury community in the Pacific North West newly constructed in October 2012. As the result of constant construction setbacks the certificate of occupancy was delayed, causing the property to experience a loss of leasing momentum. Furthermore, complications with the onsite staff left the property without the necessary focus it needed…
Read MoreDon’t forget the parents!
With all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process. I’m talking about the parents. You know, the folks who are actually writing the rent check. While the property must first appeal to the student in order to have…
Read MoreLIHTC properties will affect the Multifamily market in 2013. By James Vanar
CLASS would like to welcome guest blogger James Vanar, a Senior Director with Love Funding to weigh in on the effects that LIHTC properties will have on the Multifamily market in 2013. Thanks for stopping by James. “You’ve heard of the “fiscal cliff,” but what about the “LIHTC ledge”? Over the next eight years, more than 1 million apartment…
Read MoreAre you ready for the Facebook Graph Search? by James King
“Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its new social search engine, called…
Read More3 Tips For A Smooth Apartment Management Change by Justin Coleman
My apartment community in Atlanta recently underwent a new management change. The former management company is well known nationwide, while the new management company is not as established. I have lived in this community for nearly four years now, so I know how smoothly it operates when it is hitting on all cylinders. Therefore, I can accurately state…
Read MoreLeasing Tips: Avoid The Price Question
What is the first thing that your prospects ask on the phone when they call your property? Chances are it is “how much are your apartments?” I would venture to guess that over 80% of apartment inquiries start with that question. However, a majority of these same prospects have most likely searched for your property…
Read MoreStudent Housing Case Study
PROPERTY OVERVIEW: The subject property was built in 2010 as a “by the bed” student property in an extremely saturated market. The property was located further from the campus than all of the competitors, which in turn led to a lack of qualified student traffic. A majority of the prospects that toured the property…
Read MoreDecember Apartment Leasing Tips
When leasing apartments it is important to give some thought into the buying behavior of our potential residents. In most cases, a decision to lease an apartment is not made entirely by the prospect who tours the apartment. When there are other occupants living in the unit, their feedback becomes essential. Even when the apartment…
Read MoreDisruptive Apartment Marketing: 3 Great Examples
Traditional marketing is dead! Or so claims The Harvard Business Review. But is it really dead, or has it drastically changed along with the rest of the today’s communication landscape. With social media, hundreds of new channels have been opened resulting in a constant bombardment of product messaging. So how does your message stand out…
Read More5 Pros To Using Revenue Management Software In Multifamily By Justin Coleman
With occupancy on the rise throughout the nation, apartment rental rates are approaching record highs. In order to maximize the monthly NOI in these positive market conditions, more and more owners and management companies have started using revenue management software, such as Rainmaker and Yieldstar. Revenue management takes into account availability, recent lease prices and market conditions to…
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