As the industry's most accomplished leasing and marketing company, apartment owners trust CLASS to achieve higher occupancy.

Building a High-Performing Leasing Team: Insights from CLASS, Inc.
At CLASS, Inc., we know that the foundation of a successful multifamily property is a high-performing leasing team. Our legacy of success, built since 1984, has shown us that the most effective way to eliminate vacancies and maximize occupancy rates isn’t just about marketing; it’s about investing in the people on the front lines. That’s why we’re committed to helping you build and empower a truly exceptional team.
The Foundation of a Strong Team: Strategic Recruitment
The journey to a high-performing leasing team begins with targeted recruitment. We help property owners identify the specific skills and traits needed for their unique markets. By focusing on candidates with strong communication, empathy, and sales acumen, we ensure every new hire has the potential to become a top-tier leasing professional for your property.
Training for Excellence Through the CLASS Approach
A great hire is only the start. Our training programs are designed to transform raw talent into a high-performing leasing team. We go beyond basic property knowledge to instill advanced sales techniques, objection-handling skills, and a deep understanding of resident needs. Our training is what makes a good team great.
Fostering a Culture of High Performance
Team success is a direct result of a positive, goal-oriented culture. We work with you to establish clear performance metrics, offer continuous feedback, and celebrate achievements. By fostering an environment of accountability and mutual support, you can maintain a high-performing leasing team that is motivated to exceed goals.
The Secret to Sustained Success: Ongoing Support
Our partnership extends well beyond initial training. CLASS, Inc. provides ongoing support and expert guidance to help your team navigate market shifts and challenging situations. This commitment to continuous improvement ensures your leasing staff remains sharp, adaptable, and equipped to handle anything, cementing their role as an industry leader.
Building a high-performing leasing team is not just a goal; it’s a strategic imperative for maximizing your property’s value. At CLASS, Inc., we believe that investing in your people is the most effective solution to eliminating vacancies and achieving higher occupancy rates. Contact us today to learn more about taking your leasing team to new heights.
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