As an apartment complex owner, you have to balance a lot of things to keep your properties profitable and in good condition. Next to providing safe and comfortable living conditions for your renters, your number one priority is keeping your apartments occupied by reliable tenants who pay their rent on time and treat your property well. If you don’t have an air-tight leasing strategy in place, this is easier said than done.
As the industry’s most accomplished leasing and marketing company, Class helps apartment owners streamline their leasing processes and achieve high occupancy rates. Keep reading to learn four leasing tips for apartment owners, and contact us today to speak with a leasing specialist about your needs.
Streamline Application Vetting
When it comes to finding renters for your apartment complex, you want to ensure that you have an effective, consistent strategy for vetting rental applications. This should be a relatively simple system with clear parameters for identifying high and low quality leads. With this system in place, it will be much easier for you or any member of your team to sort through applications and schedule tours quickly. This is especially important if you live in a desirable area where each property vacancy garners a high number of rental applications.
Prepare For Your Tours
When you are trying to lease a unit in your apartment complex, the last thing you want is to miss out on a good renter because you didn’t present an apartment in its best light. That’s why it is so important to ensure every unit is at the very least, clean, properly maintained, and well-lit before each tour. Bonus points if you have the time and resources to stage the apartment and make it look even more enjoyable!
Conduct The Tour Like a Pro
Leases are won and lost during apartment tours. As the one showing off the apartment, it is your responsibility to be professional, knowledgeable, and inviting. While some property owners make the mistake of thinking that their apartment will sell itself, you would be wise to put some time and effort into your presentation. This means dressing professionally, knowing which aspects of the unit you want to highlight, having a game plan for overcoming objections, and more. If you won’t be giving the tours yourself, make sure you have a leasing specialist you can trust to make a good impression on prospective tenants.
Recommend Other Units
The reality is, not everyone you give tours to will be a good fit for that apartment. If you get the sense that the renter's interest is dropping during your tour, don’t be afraid to check in with them and ask if they want to continue. They will appreciate you being forthright and respecting their time, and this gives you an opportunity to recommend other units that may be a better fit for them.
Do you want to improve your leasing process and increase occupancy rates? Contact Class today to speak with a leasing specialist about how we can best serve your needs.
