I would be willing to bet that one of the universal objections that occurs at nearly every apartment community nationwide at least once a day is that the apartment a prospect is interested in is too small. Often times this objection is made before the prospect even lays eyes upon the apartment, because their last apartment was X amount of square footage and they need at least that much, if not more. I am guilty off this as well in that my most recent apartment is right at about 800 square feet and I immediately thought that sounded small based upon my previous apartment. The square footage of an apartment is an important detail, but it is really how the area of the apartment is utilized which dictates how large an apartment feels.
I always enjoy finding videos of small apartments of how the resident has managed to either find unique ways to make the apartment feel larger, or have just decorated the apartment utilizing every single square foot of the apartment. Here is another such video from Apartment Therapy that shows how this individual was able to transform a small Brooklyn apartment into a unique and accommodating home.