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The Importance of Professional Photos for Listings

January 2, 2015

No property manager wants to have a long list of vacancies on their hands. At CLASS Inc., we provide professional apartment vacancy solutions for communities everywhere, and we would be happy to help you too! One of the best ways to get people in to look at your vacant apartment is to advertise, but just any advertisement won’t don’t –you need one with a high quality, professional photo.

People are very visual, and while it is exciting to read about all of the amenities you offer, you are much more likely to score a showing if you have great photos of those amenities for people to look at. However, you should keep in mind that not all pictures are made equal, and bad pictures can actually hurt you more than they can help you. It is important that you capture your apartment in the best way that you can, while still providing an honest look at what the prospective resident can expect. The following is our list of tips for how to take great photos of your apartment:

  • Residents can be messy, so don’t try to take pictures of the apartment when it is full of the current resident’s things. Only take picture of the apartment when it is empty.
  • Open the blinds and turn on the lights. Your photos will look a lot more professional when the apartment is filled with lots of light.

If you’ve tried everything, and  you still aren’t happy with how your photos have turned out, it is a good idea to hire a professional to take the pictures for you! Expert photos generally give you a lot more phone calls than poorly taken amateur shots.

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