Guerrilla Marketing is often times a loosely used phrase and by loosely used, I mean that many people use the phrase having no clue as to what exactly it means. Wikipedia defines Guerrilla Marketing as,
“…an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience…”
Guerrilla Marketing is often times intended to be an out-of-the-box way of marketing, but is usually extremely effective, due to the fact that it is meant to be directly in the foresight of the consumer. It is actually getting out into the community, flyering in parking lots, cross marketing with local shops and spreading your businesses name with everyone you meet in an often creative way. That is the basis for Guerrilla Marketing. When property budget doesn’t allot you enough funds to do mainstream commercials, eye catching billboards, radio feeds, or other expensive marketing techniques, guerrilla marketing can be a very useful, inexpensive and successful alternative.
Guerrilla Marketing is a tried and true means of marketing that allows you to be creative with how you get your businesses name
out into the public, so have fun with it. Think outside the box, get out into the community and feel free to share your success stories of using the guerrilla route to marketing prosperity.