Posts Tagged ‘Student Marketing’
4 Ways To Utilize Snapchat At Your Apartment Community
When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones. Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter. In fact…
Read MoreGetting Comfortable with ‘No’
“Are you comfortable hearing the word ‘no’?” This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around 30% one can only assume that leasing agents are in fact scared…
Read MoreSmoke Free Community: Good or Bad Idea?
There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is…
Read MoreWill There Be An Oversupply Of Product In Student Housing By: Justin Coleman
With the continual increase in product being brought online in Student Housing, the billion dollar question remains of, “Is there going to be an oversupply of product in the near future?” Depending upon who you ask you may receive very different viewpoints and outlooks, but ultimately with the industry hitting numbers in new supply…
Read More5 Ways To Increase International Student Leases By Justin Coleman
When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly. The number of international students studying abroad in the States continues to climb each year with 764,321 in the 2011-2012 school year and skyrocketing to nearly…
Read MoreCraigslist Changes It’s Rules: by Justin Williams
Craigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the advertiser to adjust their methods, the overall effectiveness…
Read MoreGet Creative on Amenities for Today’s Digital Student By Matthew Sheasby
CLASS would like to welcome guest blogger Matthew Sheasby, Executive Director of Campus Tech Support to weigh in on how you should be thinking about amenities for today’s digital student. Thanks for sharing your expertise, Matthew! “In paying homage to an old Oldsmobile advertising campaign and to Kevin Cronin from REO Speedwagon, this is not…
Read MoreResponding to a Negative Facebook Post
Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a negative comment on Facebook? The…
Read MoreTHINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY
CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing. We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…
Read MoreCan Cause Marketing Work In Multifamily?
For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative. Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing. Coke also just released a very cool video campaign based on cause…
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