Marketing to Millennials: 5 Tips to Using Instagram

According to The Social Times, there are a whopping 400 million users on Instagram. The photo sharing network attracts 26% of all online adults and is even more popular with younger adults, with 53% of adults ages 18-29 using Instagram. That is THE target demo for a lot of our clients since they’ve positioned their multifamily…

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Need marketing materials? Canva will help you design them.

When it comes to graphic design, my tool box is pretty light. The beautiful work that comes from graphic designers never ceases to amaze me. The stunning visual content they provide is appealing to any business owner. Professionally done design work and marketing materials can help drive traffic to your website, social media outlets, and…

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4 Ways To Utilize Snapchat At Your Apartment Community

  When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter.  In fact…

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Marketing in the Age of Nearly Perfect Information – By Justin Williams

  As the age of technology and shared personal information advances, the apartment industry now finds itself faced with a new challenge. The use of consumer review webpages and social media for product research is becoming more prevalent than ever.  According to Itimar Simonson & Emanuek Rosen in a recent “Units” article, “the new information…

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Responding to a Negative Facebook Post

Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a negative comment on Facebook?  The…

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3 Ways to Use Vine and Instagram at Your Property

As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool.  With the recent launch of Twitter’s new Vine App and Instagram’s new video format,…

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Are you ready for the Facebook Graph Search? by James King

“Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its new social search engine, called…

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Marketing Trends of 2012 (Updated) by Justin Coleman

  I was looking through some previous blog posts and came across one from last year predicting the Marketing Trends of 2012.  Since it was made exactly a year ago I figured it would be neat to see which of these trends and projections have held up over the past 12 months.  Additionally, I have…

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