Posts Tagged ‘Marketing Trends’
Creating a Novel Incentive By Justin Coleman
I recently had the opportunity to read Think Like a Freak by Steven D. Levitt and Stephen J. Dubner, which was a great read and I recommend it to anyone in any industry. At its core, the book is meant to teach you how to think about and approach problems with a different attitude and…
Read MoreWhy is the NBA Advertising on HGTV?
The last place you would expect to see a commercial for the National Basketball Association would be during Nick at Nite on Nickelodeon or during an episode of House Hunters on HGTV. However, according to Ad Age, the NBA will begin advertising on these television channels as part of a new strategy to attract more…
Read MoreMarketing in the Age of Nearly Perfect Information – By Justin Williams
As the age of technology and shared personal information advances, the apartment industry now finds itself faced with a new challenge. The use of consumer review webpages and social media for product research is becoming more prevalent than ever. According to Itimar Simonson & Emanuek Rosen in a recent “Units” article, “the new information…
Read MoreAirbnb. Good for travelers, but bad for the market? By: Justin Coleman
Whether you are looking for a place to stay for an upcoming international vacation, or just looking to save a few bucks for a weekend getaway, Airbnb has quickly grown into a very viable option for would be travelers. Founded in 2008, San Francisco based Airbnb is a new player in the share economy allowing…
Read MoreCraigslist Changes It’s Rules: by Justin Williams
Craigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the advertiser to adjust their methods, the overall effectiveness…
Read MoreWhat You Can Learn From a Gum Commercial By Kristi McMillin
Throughout the years, gum has been marketed and sold the same way. Ads about fresh breath and oral health have been ingrained in our brains. However, because of the redundancy and the economy, gum sales have dropped significantly. As the result of this Wrigley decided to take a risk and step away from the redundant…
Read MoreResponding to a Negative Facebook Post
Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a negative comment on Facebook? The…
Read More3 Ways to Use Vine and Instagram at Your Property
As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool. With the recent launch of Twitter’s new Vine App and Instagram’s new video format,…
Read MoreWhen It Comes To Apartments And Millennials, Know These Key Points: By Justin Coleman
It’s no secret that the Millennial Generation is single handedly controlling the booming pace of the apartment market, as well as the wavering housing market. At more than 82 million strong, the Millennials are a unique generation in the way they live, work and spend their down time. Since this particular generation is a…
Read MoreTHINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY
CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing. We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…
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