Aparment Living: What About Generation X?

  With the apartment industry still positively trending with record low vacancies and consistent rent growth, much of the focus and success has been contributed directly to Millennials and Baby Boomers.  Though this is predominantly the case, not much seems to be said about the generation in between the two, the so-called Gen-Xers. Born between…

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Why is the NBA Advertising on HGTV?

The last place you would expect to see a commercial for the National Basketball Association would be during Nick at Nite on Nickelodeon or during an episode of House Hunters on HGTV. However, according to Ad Age, the NBA will begin advertising on these television channels as part of a new strategy to attract more…

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3 Helpful Tools To Implement At Your Apartment Community

In working at communities all across the country, we are constantly on the lookout when it comes to finding new and creative leasing tools that can be implemented.  Not all tools that work in one market are necessarily guaranteed to work in every market, so this is a continuous trial by fire process and oftentimes the…

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4 Ways To Utilize Snapchat At Your Apartment Community

  When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter.  In fact…

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Getting Comfortable with ‘No’

“Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around 30% one can only assume that leasing agents are in fact scared…

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Utilizing SWOT Analysis

In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress with…

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Communication is Key

Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it is very easy to have a fracture in the…

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No Upgrades? No Problem!

When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified your competitor’s advantage so now you must find…

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