Aparment Living: What About Generation X?

  With the apartment industry still positively trending with record low vacancies and consistent rent growth, much of the focus and success has been contributed directly to Millennials and Baby Boomers.  Though this is predominantly the case, not much seems to be said about the generation in between the two, the so-called Gen-Xers. Born between…

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Creating a Novel Incentive By Justin Coleman

I recently had the opportunity to read Think Like a Freak by Steven D. Levitt and Stephen J. Dubner, which was a great read and I recommend it to anyone in any industry. At its core, the book is meant to teach you how to think about and approach problems with a different attitude and…

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Why is the NBA Advertising on HGTV?

The last place you would expect to see a commercial for the National Basketball Association would be during Nick at Nite on Nickelodeon or during an episode of House Hunters on HGTV. However, according to Ad Age, the NBA will begin advertising on these television channels as part of a new strategy to attract more…

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4 Ways To Utilize Snapchat At Your Apartment Community

  When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter.  In fact…

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Getting Comfortable with ‘No’

“Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around 30% one can only assume that leasing agents are in fact scared…

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How to Handle Unhappy Residents

It can happen at a moment’s notice: Your leasing agent is sitting with a prospect, hopefully describing all the great benefits of living at your community, when an unhappy resident bursts into the leasing office to frantically express their distaste for some recent occurrence.  This is no time to panic. While there may be no…

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Utilizing SWOT Analysis

In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress with…

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Communication is Key

Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it is very easy to have a fracture in the…

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Smoke Free Community: Good or Bad Idea?

There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is…

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