It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed.
With every new encounter, you are evaluated and yet another person’s impression of you is formed. These first impressions can be nearly impossible to reverse or undo, making these initial encounters extremely important, for they set the tone for all the
relationships that follow.
Just like individuals have first impressions about people, prospects have first impressions about properties before they even walk in the leasing office door. Therefore it is so important to have a property that is well kept, especially the pathway leading from the front entrance of the property to the leasing office. Any unsightly things can cause a prospect to do an immediate 180 before they even see the actual product. It only takes two seconds to take a walk outside the office to see if there is anything extraneous in the entry way or parking lot that can be caught prior to any prospects visiting the community.
The leasing office is going to be interpreted by the prospect as something that is similar to the actual apartments available, so keeping a tidy office is of great importance. It’s the little things that mean the most in the office: have the office staff professionally dressed; keep the office clean and orderly at all times; make sure the office smells good.
First impressions are such a critical part of the apartment industry, because once that first impression is made by the prospect, it’s nearly impossible to reverse their opinion. After all you only have one opportunity to make a good first impression, so make the best of it!
Enjoy and have a great weekend!