With a majority of apartment communities claiming their number one traffic source from ILS’s and other property specific websites, it’s very beneficial for communities to do everything possible to capture the highest percentage of these viewers. Often times there is no real way for a property to know if someone is viewing their material online, or exactly how much online traffic they are turning into foot traffic through the community doors.
One such way for a property to be able to engage their online viewers more is through the use of ContactAtOnce!. Through ContactAtOnce! an apartment community is able to sign up for the Apartment Chat package and reach out to these online viewers through the various ILS’s and social media pages the community has. If there is a potential prospect that visits a particular ILS (i.e., Apartments.com, Apartmentfinder.com, etc.), the leasing agent will have a notification that there is currently a visitor viewing their information on the apartment site, as well as the prospect will be notified that there is a leasing agent available right now for them to speak with. From here the leasing agent can type in an introductory question in order to give the prospect the initial opportunity to ask any questions they may have about the property before they even visit. With this unique opportunity to communicate with the prospect online, it would still be very important that the leasing agent withhold from giving any specific information about pricing and specials for this material needs to be saved for the closing table after the prospect visits the property.
Using ContactAtOnce! gives the leasing agent the upper hand in creating their initial rapport with the prospect and allows the prospect to immediately have a connection with someone at the property. I’d personally love to get property specific feedback from communities that use ContactAtOnce! to see how beneficial it was to the leasing agents, because I feel that this would only help to get more online traffic through the doors of the property.