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Creating A More Creative Ad On Craigslist For Your Community

It is always beneficial to not only post on Craigslist all throughout the day to get a gauge for when prospects are searching for apartments, but it is also very advantageous to post numerous types of ads as well. In posting many different ad types, the leasing specialist posting is able to see which ads are drawing…

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Apartment Leasing: The Right Way

As a leasing specialist you are the first contact for nearly every prospect that walks through the leasing office doors. It is important to be on your game with every single prospect, because there’s no second chance at making a first impression. With this in mind really concentrate and make a push to accomplish the…

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Unique Way Of Engaging Your Online Traffic

With a majority of apartment communities claiming their number one traffic source from ILS’s and other property specific websites, it’s very beneficial for communities to do everything possible to capture the highest percentage of these viewers.  Often times there is no real way for a property to know if someone is viewing their material online,…

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Facebook Smart Lists

So with all of the initial hoopla that came about when Google+ was created and how it was going to rival Facebook with the possibility of a potential social media takeover of Mark Zuckerberg’s giant, it appears that Google+ has finally at least stirred up the pot at Facebook to force some constructive moves to be made. With the announcement…

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Facebook and Twitter: By The Numbers

It is with no hesitation to say that Facebook is one of the most successful websites ever made and this is said without any form of specific profitability to base it upon since Facebook is still a private company.  Just as Facebook has gained success from a user stand point, so to has Twitter, but…

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Marketing Trends For 2012

With the beginning of a new year yet again quickly upon us, it is time to start gearing towards the mindset of how 2012 will be different than 2011.  How will the apartment industry be different?  What marketing will come to fruition as the front-runner in success and what marketing will take to the back…

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Quick Facebook Page Tip

Now that you have created a Facebook page for your apartment community (do so now if you haven’t!), the easy part is now complete.  The hard part begins now that you have to remain adamant in staying actively involved on the page, or else your Facebook page will become obsolete. A new twist that you can add to…

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Separate Yourself From The Competition

It is very rare for a prospective resident to call only one apartment community, schedule an appointment, visit that property and move-in after the visit without shopping any other communities.  We are a price conscientious society in that every person, regardless of the item looking to be purchased, is going to take the time to insure that they…

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Increasing Craigslist Leads

During the marketing portion of our training, one of the most important topics that I thoroughly cover is the posting of Craigslist ads for apartments. Craigslist is an incredibly advantageous marketing tool, because not only is it effective, but most importantly, it is absolutely free! There are many more complicated layers to posting ads on…

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A quick tip to get prospects in the door

One of the hardest and most frustrating tasks in leasing is getting a prospect to show up for an appointment.  Let’s face it, leasing consultants get stood up more often than Ted Nugent on a vegan dating site.  We can set appointments, but prospects do not respect the appointment time.  They are going to come in…

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