1. Marketing in the Age of Nearly Perfect Information – By Justin Williams

      As the age of technology and shared personal information advances, the apartment industry now finds itself faced with a new challenge. The use of consumer review webpages and social media for product research is becoming more prevalent than ever.  According to Itimar Simonson & Emanuek Rosen in a recent “Units” article, “the new information environment around us allows consumers …Read More

  2. Case Study, Spring 2014 Rehab Re-position Property

    PROPERTY OVERVIEW: The subject property is a class B high rise whose first 3 floors were renovated into high end luxury apartments.  These 60 rehab units were upgraded with top of the line finishes and priced well above the local market rate which created one of the more challenging lease-ups we have ever faced.  While the top un-renovated floors retained a minor vacancy problem, the on-site tea…Read More

  3. The Power of a Checklist By Kristi McMillin

    As simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks get too complicated, rushed or are too easy to push aside and forget. CLASS recognized this and impl…Read More

  4. Airbnb. Good for travelers, but bad for the market? By: Justin Coleman

    Whether you are looking for a place to stay for an upcoming international vacation, or just looking to save a few bucks for a weekend getaway, Airbnb has quickly grown into a very viable option for would be travelers.  Founded in 2008, San Francisco based Airbnb is a new player in the share economy allowing short-term rentals between owners/renters of rentals and travelers.  Oftentimes more desi…Read More

  5. CLASS Product Review: ApartmentList.com

    One of the many amazing things about Google is their ability to successfully compete for market share in such a wide variety of spaces, platforms and products. Today, ApartmentList.com  is becoming the “Google” of apartment searches  as their platform seems to both complement and potentially challenge a wide variety of entities like call centers, ILS’s, locators and even Craigslist. Apartm…Read More

  6. 5 Ways To Increase International Student Leases By Justin Coleman

      When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly.  The number of international students studying abroad in the States continues to climb each year with 764,321 in the 2011-2012 school year and skyrocketing to nearly 820,000 in the 2012-2013 school year. As the numb…Read More

  7. 10 Blog Topics for Residential Property Managers by Patrick Venturella

      Adding value to the service you provide is critical. As a residential property manager one easy way to accomplish this is to start a blog. Blogs are a great way to interact with your residents and they provide a direct line of communication to them. As an added bonus they are simple to create and the only cost associated with them is your time. However, the trick with blogs is to provide r…Read More

  8. CLASS RESULTS: SUCCESSFUL REHAB DESPITE REPUTATION ISSUE

    PROPERTY OVERVIEW: The subject property was a class B community struggling with a reputation issue. To overcome this hurdle management began rehabbing the community, but the investment was not transferring to leasing activity. Well into the rehab, the property was sitting at an occupancy of just 63% and averaging only 12 leases per month. In addition, many of these leases ended up cancelling becau…Read More

  9. Best of the Best: The Power of Positivity

    At CLASS we strive to create a culture based on the belief that your attitude controls your outcome. We strongly believe that by having a positive mental attitude you can achieve great things. Not only does our management team value positivity, but we pass on the importance of having a positive mentality to our Leasing Specialists as well. Today, we want to focus on two Leasing Specialists that co…Read More

  10. CLASS Results: 164% Increase in Leasing Activity

    PROPERTY OVERVIEW: The subject property was a student property struggling with high staff turnover and static leasing activity. With only a little over 2 months remaining before the school year began, the property was sitting at an occupancy of just 23%. From January to July the property had been preleasing at an average rate of 34 beds per month. The property consisted of 863 beds which leased at…Read More